The Importance of Good Imagery

When you think about your own journey when purchasing a product or service online, you know how important and powerful good images are.

A great image can make us want to purchase instantly, and sends out an instant impression of that particular product and business. Its most obvious purpose is to show the customer what it is exactly they are buying, but the mark of good photography is to sell products in the most alluring way. This is where product photography styling can come into play. A well-styled product image should evoke feelings and emotions. It should allow customers to be enveloped into a scene and gain a feeling of desire for the product.

Good photography can also be a mark of quality and the perfect tool to elevate your business. Not only showcasing the quality of the product or service itself but also for the business that has invested in having great imagery to showcase their work. The type of imagery that you use to sell your products can have a big effect on how well those products are received and in turn, sell. Poor lighting, bad styling and out of focus pictures will say a lot about your business, whether the featured product itself is good or bad. As with everything you do within your business, putting your best foot forward is essential and photography is certainly no exception.

In a time where the majority of our marketing activity is based online, images have never been so important. Where The Freelance Florist is concerned, we are constantly encouraging our members to use the very best photos of their work and their businesses on the profiles and job listings that they create. From experience, we find this definitely helps individuals and businesses to stand out from the crowd.

Good photography is always at its best when a professional has been involved in capturing your images. However, this isn’t the only way to get good photos. With some attention to detail with styling, awareness of lighting and focus, a camera phone can still provide great results.

We asked two of our business service members their thoughts….

“For me, images are one of the most important things when thinking about showcasing your business online. The photos that you use on a website can make or break it. They can be the difference between a great, eye-catching website and a basic offering. Getting the attention of the people that land on your website is so essential and to do that your images need to be show-stopping, enchanting and tell a story. “

- Lisa King Consultancy - Website Development and Marketing

“Imagine every image you share is your shop window. If the window is difficult to see through, uninviting and displaying none of your best work, do you feel the customers you want would come through your door? “

- By Lauren Barber Photography

Can we help?…

We know how hard it can be to devote time and money to additional services like photography, however we have also experienced first hand what a difference it can make. So we’ve been thinking about creating something really exciting and useful for you in 2020….

One Day Shoot brought to you by The Freelance Florist

Designed to help you gain those beautiful professional shots of you and a signature piece of your work. We will be looking to help you capture some beautiful key images, at an affordable cost, held at a venue central for everyone to travel to.