Wreath Kits Done Well: Systems, Structure & Seasonal Success
Wreath Kits Done Well: Systems, Structure & Seasonal Success
By The Freelance Florist
Christmas wreath kits are a brilliant income booster, but only if they’re organised properly. When orders start rolling in and suppliers are stretched thin, the smallest oversight can snowball into stress (and nobody needs extra stress in December!).
So here’s a quick but golden reminder to help you get ahead, stay sane, and deliver a wreath-kit experience your customers will rave about.
1. Have a System — Don’t “Wing It”
Winging it feels creative… until you’re knee-deep in moss, ribbon, and unanswered DMs.
Decide how orders will come in, how you’ll track them, when you’ll pack, and when you’ll deliver or dispatch.
→ Even a simple spreadsheet or notebook can be enough if you stick to it.
2. Know Your Numbers
Profit doesn’t happen by accident. Make sure you know your costs, and keep an eye on them:
Material cost per kit
Packaging cost
Time spent prepping/packing
Delivery or postage
Payment fees
If you don’t cost it properly now, you’ll feel it in mid-December when it’s too late to adjust.
3. Prep & Batch Like a Pro
Batching is your best friend at Christmas.
Order materials in bulk
Prep bases & pack foliage in batches
Lay out a production line for assembling kits
Write/print all cards and labels ahead of time
This makes packing day efficient, and weirdly satisfying.
4. Structure Your Offer (Keep It Simple)
You do not need six different wreath kit styles, three sizes and optional 40 add-ons.
The goal is sanity and profit, not chaos.
Pick something like:
1 signature wreath kit
1 deluxe upgrade (ribbon/baubles/extras)
Simple for you = smooth for the customer.
5. Don’t Over-Promise Materials You Can’t Source
It’s tempting to promise “special ingredients” — but remember that wholesale availability in December can be wild.
Instead, say things like:
“You’ll receive a beautiful mix of festive foliages and decorations — colours and varieties may vary depending on seasonal availability.”
This sets expectations honestly and avoids disappointment.
6. Make It Personal (and Branded)
Your customer is not just buying foliage, they’re buying a festive experience.
Add something lovely and personal, like:
A thank-you note
A little story about who you are & other things you create
A photo of you (or your studio) with a warm message
If you want to go further you could add a Spotify playlist link for “wreath-making vibes”
These touches elevate your kit from product to memory.
7. Clear Instructions Are an Absolute Must
Never assume customers will know what to do, even if you could moss a ring in your sleep.
Clear, simple instructions are what turn a wreath kit from “pile of foliage” into “wonderful, confidence-boosting creative experience”.
Options that work brilliantly:
Step-by-step printed instruction sheet
A QR code linking to a video tutorial
A downloadable PDF or slideshow
A one-page “common mistakes + troubleshooting” guide
Break it down more than you think you need to.
People love feeling guided and successful, and the better the instructions, the more likely they are to finish the wreath proud and excited (and post a photo… and leave a review).
8. Encourage Reviews — The Easy Way
If someone has a positive experience with their kit, they’ll often happily share it… but only if you ask.
Make it simple and fun:
“I’d love to see your finished wreath! Tag me on Instagram or leave a quick review — it helps small businesses so much.”
Top tip:
Put the reminder inside the kit, not just online. When they’re proud of the wreath they just made, they’re far more likely to leave feedback.
Wreath kits can be a joy, they can generate extra income, and are great for brand exposure.
But the smoothest festive season belongs to the florists who organise before the rush.
Keep it simple.
Stay structured.
Batch everything.
Add personality.
And don’t forget to ask for those reviews.
Here’s to a calm and profitable Christmas season.
You’ve got this.
