"Let's choose community. Let's recognise that our fellow florists are not our rivals but our allies."

Embracing Community in the Floral Industry

Floristry isn’t just about flowers, it’s about people.
It’s the early mornings, the long van journeys, the laughter over buckets and cable ties, and the quiet pride when everything finally comes together.

As freelancers, we get to experience so many corners of this industry, stepping into different studios, working with new faces, and learning from one another every single time.
And through it all, one thing becomes clear: we’re stronger together.

This community, our community, thrives on connection, kindness, and collaboration. When we share our knowledge, respect one another’s craft, and support each other through the busy and the quiet seasons alike, we keep this industry blooming beautifully.

Community Over Competition

In a world that often emphasises competition, let's choose community. Let's recognise that our fellow florists are not our rivals but our allies. By fostering a culture of collaboration rather than rivalry, we can all thrive together.

Supporting Each Other's Businesses

Let's make a conscious effort to support one another's businesses. Whether it's recommending a fellow florist to a client whose needs align better with their style or sharing resources and knowledge, small acts of support can make a big difference.

Working with Integrity

Integrity is the cornerstone of a successful business. Let's commit to conducting ourselves with honesty, transparency, and professionalism in all our interactions. By upholding high ethical standards, we not only earn the trust of our clients but also the respect of our peers.

Giving Credit Where It's Due

When we draw inspiration from others or collaborate on projects, let's always give credit where it's due. Recognizing and acknowledging the contributions of our fellow florists not only shows respect but also helps to foster a culture of appreciation and recognition within the community.

Providing Mentorship and Guidance

As experienced members of the floral industry, let's pay it forward by offering mentorship and guidance to those who are just starting out. Whether it's sharing practical advice, offering feedback on designs, or providing emotional support, we can all play a role in nurturing the next generation of talent.

Embracing Diversity and Inclusion

Our community is enriched by its diversity. Let's celebrate the unique perspectives, experiences, and backgrounds that each of us brings to the table. By embracing diversity and inclusion, we create a more vibrant and dynamic industry that reflects the richness of the world around us.

Spreading Kindness and Positivity

In a world that can often feel harsh and competitive, let's be beacons of kindness and positivity. A simple word of encouragement or a gesture of support can brighten someone's day and make a lasting impact.

Let’s keep championing each other, not only when times are good, but also when challenges arise. Check in with your fellow freelancers, recommend each other for jobs, share tips, and celebrate successes.

Floristry is a team effort, even when we work independently. When we choose to collaborate, communicate, and care, everyone benefits.

Here’s to continuing to lift each other up, share opportunities, and keep the freelance community blooming beautifully together.