Your Freelance Profile
How to Create the Perfect Freelance Florist Profile
Your Freelance Florist profile is more than just a form to fill in, it’s your shop window, your CV, and your first impression all rolled into one.
When an employer or lead florist looks for help on a project, your profile is how they decide whether you’re the right fit for the team.
So, it’s worth giving it some love and attention.
Why Your Profile Matters
Freelancing in floristry is built on trust, reliability, and style. When employers browse profiles, they’re looking for someone whose experience and creative personality match the brief.
A strong, complete profile:
Helps you stand out from other freelancers.
Builds confidence in your professionalism.
Showcases your skills, creativity, and personality.
Increases your chances of being booked and rebooked.
Gives you control over how you present yourself in the industry.
Think of it as your personal portfolio, it should tell the story of who you are as a florist and why you love what you do.
What to Include (and How to Make It Shine)
Here’s how to make each section of your Freelance Florist profile work hard for you:
Name and Location
Keep it professional, the name you’d want on an invoice or email signature.
Location helps employers understand where you’re based and how far you might travel, so make sure it’s accurate.
Tip: If you’re flexible or happy to travel for work, mention that too!
“A Bit About Me” — Your Personal Introduction
This is your chance to show a little personality. Share what drew you to floristry, what inspires your style, and what kind of work you love most.
Keep it warm, natural, and concise. Think of it as the way you’d introduce yourself at a wedding setup or team job.
Example:
“I’m a nature-inspired florist based in Surrey, with a love for loose, garden-style arrangements and wild seasonal blooms. I’ve worked across weddings, events, and installations, and I’m always excited to meet new teams and create something beautiful together.”
Qualifications & Experience
Whether you trained formally or learned on the job, list your training, workshops, and experience clearly.
Employers want to know what level you’re working at and what kind of roles you’ve done — retail, studio, weddings, corporate, etc.
Tip: Include years of experience or notable florists or studios you’ve worked with if you can.
Preferred Type of Floristry Work
Everyone has their strengths, some thrive on weddings, others on large installations or event setups.
Let people know what kind of work excites you most. This helps the right opportunities find you.
Media Links or Website
If you have an Instagram, website, or online portfolio, include it!
It’s one of the fastest ways to show your creative range and style.
Tip: Keep your portfolio fresh, update your images regularly so potential employers see your current work.
Favourite Flower
We know, this is an impossible one to answer! It might seem like a small detail, but this question helps employers connect with your creative personality.
A florist who loves dahlias might have a different approach to colour and form than one who’s all about minimalist orchids.
It’s a touch of personality that makes your profile feel human and memorable.
Contact Details
Keep these up-to-date. If you change your number or email, update it right away, missed messages mean missed work!
Tip: Create a simple, professional email address if you don’t already have one. (“sarahbloomsfloral@...” works better than “flowerqueen92@...”).
Images of Your Work
This is the section employers pay closest attention to.
Choose at least 5 strong images that reflect your style, range, and skill level. Make sure they’re:
Well lit and clear (no heavy filters)
Representative of your current work & style
Your own work, a true representation of your own floristry.
Tip: Avoid only posting wedding bouquets, if you also do event work or corporate installs, show it!
How to Use Your Profile to Your Advantage
Once your profile is complete, it becomes your personal calling card within The Freelance Florist network.
Use it to:
Apply for new freelance opportunities with confidence. It’s the perfect way to introduce yourself.
Connect with fellow florists who share your style or location.
Show potential employers the full picture of who you are.
Stand out when a lead florist is choosing freelancers for a team.
And don’t forget, your profile is a living thing. Revisit it regularly to add new experience, update your bio, and keep it fresh with recent photos.
Your freelance profile is the foundation of your professional presence.
It’s your space to celebrate your skills, express your personality, and attract the kind of work that excites you most.
Take the time to craft it thoughtfully, because the better your profile, the stronger your freelance future.
Ready to update yours?
Log into your member dashboard and give your profile a refresh today. It might just lead to your next great opportunity.
